MARKETING AND STUDENT RECRUITMENT IN A NEW AGE
THE 2022 HIGHER EDUCATION OUTLOOK
Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.
Learn more in our latest white paper:
MARKETING AND STUDENT RECRUITMENT IN A NEW AGE
THE 2022 HIGHER EDUCATION OUTLOOK
Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.
Learn more in our latest white paper:
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
RECENT POSTS
NYADI
NYADI is one of the very first clients to entrust us as their agency of record and manage multi-channel campaigns for their automotive and diesel technology school in New York. We have developed creative to promote their programs, specific class starts, and open house events across a variety of platforms that are authentic to the NYADI brand and student experience.
Northwest Lineman College
While many of our clients utilize our creative services for their campaigns, it isn’t always the case. NLC partnered with us to manage multi-channel campaigns for one of their campus locations. With a strong in-house marketing team, they provided all creatives. To further optimize campaign performance, we recommended that our team develop a collection of creatives to serve as an A/B test. The client agreed and we look forward to analyzing the results after the testing period ends. Examples of our work is shown below.
NETTTS
Developing creative for clients with multiple program offerings that target different audiences while preserving brand consistency is something our creative team excels at. Our strategy with NETTTS has been to not only A/B test creative concepts but also seek inspiration from ads outside of the education vertical along with the collaboration sessions with key client stakeholders.