HOW STUDENTS AND PARENTS MAKE POST-SECONDARY EDUCATION DECISIONS

We are excited to now present our highly anticipated follow-up to last year’s Parent & Student survey whitepaper. There are a lot of challenges facing post-secondary education. From a looming demographic enrollment cliff to rising costs and interest rates, prospective students are scrutinizing their options more closely than ever before – and they aren’t the only ones. The parents of today’s GenZ youth are side-by-side with the student in the buyer’s seat when it comes to such a large commitment of time and money.

That’s why Advance Education conducted a nationwide survey of both teens and parents of teens from their freshman year in high school through their first year in college. The survey was conducted June-July 2023.

Download our latest whitepaper today to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.

Want to get the whitepaper in video format? Download the webinar.