Insights2024-11-26T20:27:47-06:00

INSIGHTS

advance education parent and student survey whitepaper

OUR LATEST WHITEPAPER

The 2nd Annual

Parent & Student Survey

Advance Education surveyed more than 500 high school students and over 500 parents of high school students about their journey to decide what’s next after high school graduation. This survey uncovers the motivations driving their choices.

Study Hall: Latest Insights

Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.

If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!

Featured Posts

Can Dual Enrollment Help Fill Higher Education Classrooms?

November 18, 2024|

Higher education institutions of all types are under intense pressure from drops in enrollment. Finding more pathways to bring students into an institution can help colleges survive this national enrollment slump. One way to deliver a smoother pathway to college for some students is to partner with high schools to offer dual enrollment courses. Dual enrollment courses can potentially encourage students who wouldn’t otherwise have considered college to enroll after high school.

Implicit Marketing: Understanding Your Target Prospects (part 2)

October 28, 2024|

The first step in reevaluating your implicit messaging is understanding your prospective students more fully. Each group of likely students will view your school through a different lens. First-generation high school graduates with immigrant parents may need to see more students like themselves represented in your materials, while a “some college, no degree” entering student may be more impressed by the range of flexible options that allow them to change their course load to accommodate their family and work lives.  

How To Attract Underserved Students with Implicit Marketing (part 1)

October 10, 2024|

Enrollment marketing is more challenging than ever with the changes rocking higher education and the demographic enrollment cliff. Plus, with the changes to diversity recruitment brought on by the Supreme Court decision about affirmative action, it is incumbent upon higher education institutions to find ways to ensure that underserved students—low-income, BIPOC, and first-generation—continue to enroll.

Pillars of Higher Ed Enrollment Marketing: Engage And Nurture Relationships

October 4, 2024|

Engaging and nurturing relationships with prospective students is crucial for successful enrollment marketing in a highly competitive landscape. In summary, institutions must design marketing strategies that align with specific audience segments, consider every stage of the funnel, and ensure each stage is set up with detailed campaign tracking for optimization.

Factors That Influence Search Engine Rankings

September 24, 2024|

Now that you understand the importance of ranking in your student enrollment journey, let’s talk about what factors that influence search engine rankings and how they can make or break your site’s place on the SERPs. According to Backlinko, there are roughly 200 ranking factors. This can make managing optimizations a struggle even for SEO experts.

The Importance of Search in the Student Enrollment Journey

September 24, 2024|

Search engines have become indispensable tools for students in their college discovery process. Instead of relying solely on traditional methods like campus visits or brochures, students now turn to search engines to gather information, compare programs, and ultimately make their decisions.

Pillars of Higher Ed Enrollment Marketing: A Solid Foundation

September 20, 2024|

In today’s highly competitive higher education landscape, an institution’s success relies heavily on its ability to effectively market itself and stand out from the crowd. To achieve this, colleges and universities must establish a solid foundation that encompasses a well-defined brand, comprehensive market intelligence, strategic goals supported by data, and the right technology infrastructure.

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