INSIGHTS
OUR LATEST WHITEPAPER
Higher Education Marketing
Challenges, Solutions & Strategies
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Our latest whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
WHITEPAPER: Display Advertising Throughout the Journey
By targeting an audience in stages, educational institution marketers can effectively impact and influence the most relevant prospects as they research, develop deeper interest, and ultimately make decisions. Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement.
Display Advertising Throughout the Journey Whitepaper
Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement. This whitepaper dives into more detail including methodology and key findings related to this unique approach to display advertising for higher education institutions.
Five Creative Ways to Engage Student Prospects
Inventive approaches to engaging higher education student prospects provide an edge in attracting and enrolling prospective students. Following are five strategies to consider.
The Cookie Rollercoaster Continues
In 2020, Google announced their plan to phase out 3rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). In January 2024, Google began restricting access to third-party cookies by default to 1% of Chrome users.
Enrollment Marketing Strategy: A Comprehensive Approach
To attract, enroll, and retain best-fit student prospects, institutions must invest in a well-thought-out enrollment marketing strategy.
The Prospective Student Journey: Marketing Optimizations for Schools of All Sizes
Inquiries represent an excellent opportunity to connect with students and initiate a relationship. When schools capture inquiry leads from interested students, this is the ideal time to begin communication.
The Prospective Student Journey: Decision Time Converting Inquiries to Applicants
Let’s zoom into this critical stage and examine the micro-moments you should be focused on to improve conversion rates. Every tiny increase in your success can net more students in your classrooms.
The Prospective Student Journey: Capturing Inquiries
Most marketing touches occur before that initial inquiry. The primary objective is to transition inquirers into applicants and ultimately committed students. When students and their parents are making these decisions, from late junior to senior year, you have more opportunities to influence their decision.
The Prospective Student Journey: Reaching Traditional College Students Whitepaper 2024
The Prospective Student Journey Whitepaper is here! We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Download our latest whitepaper today to learn how to implement these changes and optimize these opportunities.
