INSIGHTS
OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.
Study Hall: Latest Insights
Read the latest Advance Education Insights posts here. From new technologies coming on the higher education field or practical marketing tips that help you shine in your role, we aim to cover all the topics you find of interest.
If you have any request for content, please let us know and we will add to our content schedule. Check back for more blog content weekly!
Featured Posts
Mobile First: Designing Digital Displays for Thumbs, Not Desktops
Mobile First Flips the Switch
In the […]
Thriving in the Cookieless Future: Strategies and Solutions for Smart Marketers
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Streaming Video For Enrollment Marketing Whitepaper
YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report. Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.
TIPS: 5 WAYS TO KEEP YOUR DIGITAL MARKETING ON COURSE
These digital marketing strategies can help you stay clear of dead ends and optimize your marketing.
The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Mobile First! Why Your Desktop Marketing is Outdated
Discovery happens on mobile: 63% of product discoveries occur on smartphones (Think with Google, 2023). If you're not there, you're invisible.
Increasing Enrollment Q&A: Admissions and Marketing Must Work Together
Advance Education has first-hand experience working directly in schools to increase enrollment and has seen results with millennials and Gen Z. The world has changed. We asked Advance Education’s admission expert, Sarah Holmes, to provide some insights and tips.
Amplify Your Grant-Funded Initiatives
HOW CAN WE PARTNER TO ACHIEVE YOUR GOALS? […]
Parent & Student Survey 2024 Edition: Most Effective Digital Marketing Channels
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options.
