Parent & Student Survey 2024 Edition: What Education Options are you Considering?

Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options. This fundamental question often catches admissions and marketing departments off guard, as both parents and students initiate the process of contemplating and researching post-secondary opportunities as early as their freshman year of high school.

According to the 2022 Census, adults with a bachelor’s degree hold steady at nearly 38%. However, nearly two-thirds of parents and high school students are considering four-year degree programs. Parents appear to be more open to community college and vocational options than their students.

The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.