The Challenges for Enrollment Professionals.
1.Lower numbers of traditional college-age students in the coming years
2. Drops in male enrollment and graduation rate
3.Societal perceptions that higher education may not be worth the cost
4. Increasing numbers of non-traditional students requiring different outreach and support
5. Shifting student demographics, including changes in international student patterns and racial/ethnic demographics in the U.S.
6. Financial pressures on students, education institutions, and the U.S. economy
7.Fast-changing skills demands from employers as technological advances transform workplaces.
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The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.