The sunsetting of the third-party cookie necessitated a shift in analytics. Google Analytics 4 (GA4) emerged as the answer, focusing on what truly matters – engagement, events, goals, and, most importantly, conversions. We’ve been actively migrating our clients to GA4 for the past two years, allowing them to gain invaluable insights into user behavior and campaign effectiveness in this cookieless environment.

Artificial intelligence (AI) is no longer a sci-fi trope; it’s a powerful tool reshaping the marketing landscape. While platforms like ChatGPT and Bard garner headlines, we’ve been quietly leveraging AI across search and social platforms for years. This isn’t just about flashy buzzwords – it’s about real results.

A plethora of new technologies and solutions are vying to fill the cookie-shaped void. From contextual targeting to first-party data strategies, navigating this smorgasbord of options can be overwhelming, leaving marketers unsure where to invest their time and resources. But imagine search campaigns that learn and adapt in real-time, automatically identifying the most effective ad copy, keywords, and search engines to drive engagement and conversions. Our custom-built platforms, backed by human expertise, continuously analyze data and optimize your search campaigns, ensuring you consistently reach the right audience with the right message.

With less precise targeting and potentially lower conversion rates, strategies of early 2023 could face turbulence. Social media offers unparalleled reach and potential, but finding the right audience amidst the billions of users can be daunting. In this channel, we analyze your most engaged site visitors and uncover lookalike audiences across platforms – individuals with similar demographics and interests highly likely to be receptive to your brand. This targeted approach maximizes your social media investments and unlocks new markets you may have missed.