Two Decision-Makers, One Choice: The Data You Need to Reach Both Parents and Students

Parents and high schoolers rarely agree about anything – some say they are speaking different languages.

For enrollment marketers trying to connect with both groups – understanding what drives students and parents individually is key to creating a strategy that engages and fills up the enrollment pipeline.

In our 2nd Annual Student & Parent Higher Education Survey, we discovered which factors are most important to student and their parents. The differences and the similarities may surprise you! Also, learn the different ways you need to market to every influencer in the post-secondary journey.

What are the most important factors to consider in the search process?

Learn more by downloading our full report! Fill out the form below to receive this resource.

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The 2nd Annual

Parent & Student Survey

FOR HIGHER EDUCATION

and learn how to better reach your most targeted enrollment segments: students and their parents.

This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.

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95%

of parents are using digital sources to research post-secondary options for their children

95%

of ALL teens use YouTube

2x

the number of parents are considering vocational schools than their children

Other areas we cover that will help increase awareness of your institution among students and their parents:

  • The most important factors considered in the college search process:

    • what motivates students’ choices
    • what parents consider the most important factors
  • How students and their parents interact with school advertising:

    • The apps where students AND their parents spend most of their ‘social media’ time
    • What other sources are used for school research: digital, direct mail, etc.
  • How to use the survey insights to optimize your enrollment strategy:

    • Vocational schools
    • Community colleges
    • Four-year universities

We’re proud of our work

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

advance education parent and student survey whitepaper

OUR LATEST WHITEPAPER

The 2nd Annual

Parent & Student Survey

Advance Education surveyed more than 500 high school students and over 500 parents of high school students about their journey to decide what’s next after high school graduation. This survey uncovers the motivations driving their choices.

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Let’s work together on your student enrollment strategy.