Where Do High School Students Pay Attention to Potential Colleges?

When it is time to focus attention on their potential school options, students shift to noticing email and social media the most, with still directing some attention to what they hear from counselors. With email almost three times as likely to get a student’s attention, it has more prominence by far than direct mail. Note that the regular mail metric is much less important to students, making the shift to email a crucial step for colleges looking to get eyes and thoughts on enrollment from prospects.

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