Where Do High School Students Pay Attention to Potential Colleges?
When it is time to focus attention on their potential school options, students shift to noticing email and social media the most, with still directing some attention to what they hear from counselors. With email almost three times as likely to get a student’s attention, it has more prominence by far than direct mail. Note that the regular mail metric is much less important to students, making the shift to email a crucial step for colleges looking to get eyes and thoughts on enrollment from prospects.
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OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.
