Our client sought our expertise in using data to deliver laser-focused targeting to reach 14-16 year olds and the influencers in their life. The strategy behind the brand awareness campaign we developed was to “plant the seed” early in the minds of the target audiences as they begin to explore their options after high school. We incorporated our client’s assets into a series of creative concepts that visually communicates the unique experiential educational offering and diversity of the student body. In addition, the creative contained powerful messaging and design elements to break through the digital clutter and capture the attention of the target audiences.