Campaign Brief
Shelton State Community College (SSCC) is dedicated to providing accessible and affordable educational opportunities for residents across West Alabama. Offering a comprehensive range of programs, from associate degrees and technical certifications to robust workforce development training, SSCC empowers students with the skills and knowledge needed to thrive in today’s competitive job market. With a strong emphasis on workforce training and flexible learning options, SSCC is committed to meeting the diverse needs of both traditional and non-traditional students.
The 2024-2025 campaign needed to highlight and spark interest among students and parents in the following programs:
- Community College
- Dual Enrollment
- Transfer Ability: 4-Year
- Fine Arts
- Quality Engineering
- Engineering Graphics and Design
- Medical Lab Technician
- Health Information Technology
Here is the creative we are leveraging to build atmosphere across the target geography (4-county service area in Alabama).