Campaign Brief:
The high demand for nursing majors in the job market has unintentionally led to lower enrollment numbers in graduate programs, as new graduates can secure high-paying positions due to unprecedented demand.
While the pay is much higher than the previous ranges for new BSN graduates, the challenge for their careers arises several years later when many are underqualified for promotions into leadership/administrative roles.
Additionally, growth into a more specialized area of practice requires additional credentials, locking out many working nurses
This is further complicated by the fact that working a full-time job in a demanding field makes going back to school seem nearly impossible to many working nurses.

Design Parameters.

• No stock photography. We need to showcase photography of real USA students to encourage shareable creative across social platform. The creative had to be authentic to earn attention from working nurses and current undergraduate students.
• Build visualization of degree pathways to illustrate levels of education
• Distill core concept into idea that could resonate across all nursing education attainment levels

Social Media