This campaign details a dynamic, results-oriented marketing campaign for the University of South Alabama College of Nursing’s (USA CON) LPN to BSN bridge program. Recognizing the demands faced by working Licensed Practical Nurses, the program’s core value proposition – enabling LPNs to earn their BSN while continuing to work, through flexible, online classes – became the cornerstone of our strategic approach. We implemented a targeted digital strategy, leveraging compelling creative executions and refined audience segmentation to reach this niche market.

The campaign effectively communicated the program’s unparalleled flexibility and career advancement potential, resulting in a significant increase in qualified leads and program enrollment. Explore this case study to see how Advance Education crafts innovative marketing solutions that address the unique challenges and opportunities within the higher education landscape, ultimately driving impactful results for our clients.