Q&A with Rebecca Bell
What is the favorite part of your job and the impact you make?
Building long standing relationships with my clients built on trust. My goal is to become a trusted partner they can lean on for important decisions to help them to reach their strategic goals.
Which of the challenges higher education faces do you hear most during conversations with clients?
During conversations with clients, one of the challenges in higher education that often comes up is the enrollment cliff. This refers to the anticipated decline in the number of high school graduates, which can lead to decreased enrollment in colleges and universities. Clients are concerned about how this demographic shift will impact their institution’s ability to attract and retain students, maintain revenue streams, and remain competitive in the higher education landscape.
Addressing the enrollment cliff requires strategic planning and innovative solutions to adapt to changing demographics. Clients often discuss the need to diversify their student populations, enhance recruitment efforts to target underrepresented groups, and explore alternative revenue streams to mitigate the potential financial implications of declining enrollment.
In addition to the enrollment cliff, clients also frequently mention other challenges such as rising tuition costs, increasing competition from online and non-traditional education providers, and the need to meet evolving student expectations for flexibility, affordability, and career readiness. These conversations highlight the complex and multifaceted nature of the challenges facing higher education institutions today.
Share one of your favorite ad campaigns
Would have to be the AT&T 5G Helmet-Sound of Silence commercial.
The connections made in the game of football are so impactful especially when you combine technology to make the game come to life for a hearing impaired athlete, we all win.
Why are clients going to love working with you?
Their goals are my goals, I want all of us to succeed together. I will deliver best in class service for their needs.
Favorite podcast:
New Heights- Jason and Travis Kelce discuss the football season as well as their lives. Quite comical.
Favorite insight from the Student Journey whitepaper:
For more than 50% of traditional students, the college journey begins in their first 2 years of high school. To win more applicants schools should start by comparing their current marketing strategy to this expanded view of prospective parents and student behavior in the search process.
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.
