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Demystifying SEO for Higher Education Whitepaper
To stand out among thousands of colleges and universities, it’s essential to shift resources towards developing your online presence. Search engine optimization (SEO) is crucial for higher education institutions to ensure visibility and attract prospective students.
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Key findings bring attention to the need for higher education institutions to prove their value to potential students who are increasingly drawn to immediate, lower-cost options.
WHITEPAPER: Display Advertising Throughout the Journey
By targeting an audience in stages, educational institution marketers can effectively impact and influence the most relevant prospects as they research, develop deeper interest, and ultimately make decisions. Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement.
Clemson University’s College of Business Sees 207% Engagement Surge
The Challenge Clemson [...]
Creative Approach to Video Radically Improves University’s Campaign Performance
Digital savvy approach to video advertising yields nearly 4 [...]
University Increases Qualified Graduate Program Candidates
DATA-DRIVEN, HIGHLY TARGETED PPC CAMPAIGN RESULTS IN IMMEDIATE INCREASE [...]