RECENT POSTS
The Enrollment Cliff Whitepaper
Almost all colleges have seen decreased enrollment over the past decade. Predictions for an even steeper enrollment cliff in 2026 have higher education professionals worried.
Is Switching to Holistic Admissions Worth It for Colleges?
With the Supreme Court striking down affirmative action in college admissions and the approaching “enrollment cliff,” finding the students who can succeed in your school—even if their test scores aren’t the highest—can help keep your enrollment numbers solid.
Fighting Dropping Enrollments: Students Academically and Emotionally Under-Prepared
Colleges have been worried about how pandemic disruptions have increased the number of incoming students who are not ready for college-level classes.
Bolstering Your International Student Pipeline
International students are a crucial part of many colleges’ enrollment, and the past few years have been a bit of a wild ride because of worldwide travel restrictions during the Covid pandemic.
Immediate College Enrollment Rate 2022
As a lifelong student, I recently learned what the Immediate College Enrollment Rate represents and seeing the trend line barely achieve a passing grade illustrates the need for powerful storytelling and showcasing value across all brands in higher education.
Q&A with Theresa Cottrell
Many of my clients tell me they are concerned with graduating seniors choosing not to attend college at all. We need to show them why they should continue their education, so they will have more opportunities on down the road.