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Display Advertising Throughout the Journey Whitepaper
Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement. This whitepaper dives into more detail including methodology and key findings related to this unique approach to display advertising for higher education institutions.
Five Creative Ways to Engage Student Prospects
Inventive approaches to engaging higher education student prospects provide an edge in attracting and enrolling prospective students. Following are five strategies to consider.
The Cookie Rollercoaster Continues
In 2020, Google announced their plan to phase out 3rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). In January 2024, Google began restricting access to third-party cookies by default to 1% of Chrome users.
Charter school sees 132% enrollment boost with multi-channel marketing campaign
An online charter school in Oregon saw a 132% increase in conversion rate from our SEM campaign.
Data-Driven Strategy Drives Increase in Return on Ad Spend
DATA-DRIVEN MULTI-CHANNEL CAMPAIGN RESULTS IN 200% INCREASE IN RETURN [...]
Enrollment Marketing Strategy: A Comprehensive Approach
To attract, enroll, and retain best-fit student prospects, institutions must invest in a well-thought-out enrollment marketing strategy.