Thank You for Downloading Our Whitepaper: Enrollment Marketing in the Pandemic2021-05-26T17:26:39-05:00

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ENROLLMENT MARKETING IN THE PANDEMIC

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Case Study: GMU College of Engineering

In 2023, the campaign ran only April through June, and garnered an average of 217 conversions each month. In 2024, the campaign has been consistently running through the first 6 months of the year, generating an average of 380 per month.

A community college’s digital marketing success

Using Digital Display, Extended Reach Display, Social Media Marketing and Paid Search (SEM), this campaign for a community college achieved 0.37% CTR, 4,000 targeted visits, 401,296 impressions and 54% Y.O.Y. increase in users in targeted geography.

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