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Revitalizing enrollment: Clark College’s digital marketing leap
The college saw a significant increase in enrollment, from 5,500 full-time equivalent students in 2022/2023 to 5,800 FTE in 2023/2024, on pace and expected to exceed the target and generate a high return on investment (ROI).
Small Private College Increases Conversion for Online Degree Programs
SPONSOR CONTENT SERIES, COUPLED WITH MULTIPLE CROSS-CHANNEL DIGITAL PROMOTIONS, [...]
Case Study: 1.69% CTR Overall For Tri-C
The campaign achieved an overall CTR of 1.69%, exceeding industry benchmarks and demonstrating the effectiveness of the chosen strategy. While some channels saw static or slightly declining CTRs compared to the previous quarter, creative refreshes and ongoing optimization efforts ensured positive performance.
The Evolution of Targeting for Marketers
Marketers and agencies are on the brink of a seismic shift in how they approach targeting and reaching their audience.
Empowering Students in an Era of Change
Enrolling a more confident, focused and engaged student can naturally predict a higher propensity of student matriculation to graduation.
Engaging the Modern Student Prospect: 5 Enrollment Tips
These strategies can help admissions professionals engage the modern student prospect.