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Higher Ed Marketing Challenges, Solutions & Strategies Whitepaper
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Add political uncertainty, tuition concerns, ad fatigue, and messy data, and the landscape is tougher than ever. This whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.
Advance Education Now an Approved Marketing Vendor for the State of South Carolina
South Carolina, we can't wait to work together! Advance Education has been awarded a spot on the State of South Carolina’s marketing contract, meaning state colleges and universities like yours can hire us directly—no lengthy bidding process required.
Don’t Count Email Out: Why It Still Matters in Student Recruitment
Think students ignore your emails? Not so fast. 90% are at least opening them, and nearly half are engaging and responding. This post breaks down what this means for your marketing strategy—and how to make email a real conversion tool.
Parent & Student Annual Survey Whitepaper Sweepstakes
This informative free guide offers actionable insights and strategies, drawing from our extensive industry experience and data-informed approach. These pillars encompass the essential components of higher education enrollment marketing, from laying the groundwork to ongoing refinement and improvement. Designed specifically for marketing executives in colleges and universities, the whitepaper provides the tools needed to navigate and succeed in today’s dynamic educational landscape.
Want to Get Students’ Attention? Start Where They’re Already Looking
If your campaigns aren’t optimized for social—and we mean more than just boosted posts—you’re likely missing the mark with the very students you’re trying to reach. Authentic content, influencer collaborations, and platform-native ads are no longer optional. They’re essential.
Want to Reach Gen Z? Go Where They Scroll
New data shows high school students overwhelmingly favor three social channels, and colleges and vocational schools need to adapt their digital strategies now to stay relevant. Our whitepaper covers targeting the top three plus more.