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Fort Lewis College
Fort Lewis College sought our expertise in using data to deliver laser-focused targeting to reach 14-16 year olds and the influencers in their life. Using powerful messaging and design elements, our team incorporated their assets into a series of creative concepts that visually communicates the unique experiential educational offering and diversity of the student body.
Unity Environmental University at Pineland
Advance Education developed a multi-channel campaign for Unity Environmental University at Pineland to promote a brand new campus offering in-person environmentally focused bachelor’s degree programs. Multiple creatives were developed utilizing both general brand and program specific creatives to engage targeted audiences with imagery and messaging that speaks to their passion and inspires action.
Pillars of Higher Ed Enrollment Marketing: Continuous Analysis and Optimization
The only constant in life and business is change. The ability to adapt and evolve is critical for sustained success. By delving into the metrics and employing strategic optimization, colleges and universities can secure a competitive advantage, can boost efficiency and effectiveness over time and improve ROI.
How To Attract Underserved Students with Implicit Marketing (part 1)
Enrollment marketing is more challenging than ever with the changes rocking higher education and the demographic enrollment cliff. Plus, with the changes to diversity recruitment brought on by the Supreme Court decision about affirmative action, it is incumbent upon higher education institutions to find ways to ensure that underserved students—low-income, BIPOC, and first-generation—continue to enroll.
Pillars of Higher Ed Enrollment Marketing: Engage And Nurture Relationships
Engaging and nurturing relationships with prospective students is crucial for successful enrollment marketing in a highly competitive landscape. In summary, institutions must design marketing strategies that align with specific audience segments, consider every stage of the funnel, and ensure each stage is set up with detailed campaign tracking for optimization.
Pillars of Higher Ed Enrollment Marketing: Audience Development and Segmentation
In today’s dynamic and evolving landscape, the ability to deeply understand, segment, and engage with potential students is paramount to the success of any educational institution.