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WHITEPAPER: Display Advertising Throughout the Journey
By targeting an audience in stages, educational institution marketers can effectively impact and influence the most relevant prospects as they research, develop deeper interest, and ultimately make decisions. Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement.
Clemson University’s College of Business Sees 207% Engagement Surge
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Creative Approach to Video Radically Improves University’s Campaign Performance
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University Increases Qualified Graduate Program Candidates
DATA-DRIVEN, HIGHLY TARGETED PPC CAMPAIGN RESULTS IN IMMEDIATE INCREASE [...]
Display Advertising Throughout the Journey Whitepaper
Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement. This whitepaper dives into more detail including methodology and key findings related to this unique approach to display advertising for higher education institutions.
Five Creative Ways to Engage Student Prospects
Inventive approaches to engaging higher education student prospects provide an edge in attracting and enrolling prospective students. Following are five strategies to consider.