RECENT POSTS
Factors That Influence Search Engine Rankings
Now that you understand the importance of ranking in your student enrollment journey, let’s talk about what factors that influence search engine rankings and how they can make or break your site’s place on the SERPs. According to Backlinko, there are roughly 200 ranking factors. This can make managing optimizations a struggle even for SEO experts.
The Importance of Search in the Student Enrollment Journey
Search engines have become indispensable tools for students in their college discovery process. Instead of relying solely on traditional methods like campus visits or brochures, students now turn to search engines to gather information, compare programs, and ultimately make their decisions.
Pillars of Higher Ed Enrollment Marketing: A Solid Foundation
In today’s highly competitive higher education landscape, an institution’s success relies heavily on its ability to effectively market itself and stand out from the crowd. To achieve this, colleges and universities must establish a solid foundation that encompasses a well-defined brand, comprehensive market intelligence, strategic goals supported by data, and the right technology infrastructure.
Four Pillars of Higher Ed Enrollment Marketing Whitepaper
This informative free guide offers actionable insights and strategies, drawing from our extensive industry experience and data-informed approach. These pillars encompass the essential components of higher education enrollment marketing, from laying the groundwork to ongoing refinement and improvement. Designed specifically for marketing executives in colleges and universities, the whitepaper provides the tools needed to navigate and succeed in today’s dynamic educational landscape.
The Shift in Student Recruitment
Traditional Methods vs. Digital Methods In the past, student recruitment primarily relied on traditional methods such as school visits, college fairs, direct mail campaigns, and print advertisements. These approaches focused on face-to-face interactions and distributing physical materials to prospective students. High school visits allowed admissions officers to connect personally with students and provide detailed information about their institutions.
Stability, Meaning, and Overall Well-being: Selling College to a Skeptical Audience
College is about more than the dream of becoming rich. Successfully marketing your school requires tapping into students’ wishes for a future full of meaningful work and secure finances—attaining the good life.