RECENT POSTS
University of South Alabama College of Nursing
In Spring 2020, USA College of Nursing partnered with Alabama Media Group with the goal of boosting awareness, consideration and increasing the number of applications for their online BSN program.
Enrollment Marketing in the Pandemic
As the world experiences a large scale shutdown as a result of the COVID-19 pandemic, college officials are left scratching their heads. How can colleges, who have traditionally relied on word-of-mouth and direct sales via campus tours, possibly expect to recruit students in a time like this?
What is a Nontraditional Student?
Nearly 74% of American undergraduate college students are considered 'nontraditional', but what exactly does that mean?
The Journey to Traditional College Enrollment
Schools who actively court students and parents at an early stage have more success converting inquirers into enrolled students. The level of urgency should increase as students progress.