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The Shift in Student Recruitment
Traditional Methods vs. Digital Methods In the past, student recruitment primarily relied on traditional methods such as school visits, college fairs, direct mail campaigns, and print advertisements. These approaches focused on face-to-face interactions and distributing physical materials to prospective students. High school visits allowed admissions officers to connect personally with students and provide detailed information about their institutions.
Stability, Meaning, and Overall Well-being: Selling College to a Skeptical Audience
College is about more than the dream of becoming rich. Successfully marketing your school requires tapping into students’ wishes for a future full of meaningful work and secure finances—attaining the good life.
Demystifying SEO for Higher Education Whitepaper
To stand out among thousands of colleges and universities, it’s essential to shift resources towards developing your online presence. Search engine optimization (SEO) is crucial for higher education institutions to ensure visibility and attract prospective students.
RESEARCH: Higher Education Must “Prove Value”
Key findings bring attention to the need for higher education institutions to prove their value to potential students who are increasingly drawn to immediate, lower-cost options.