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The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Mobile First! Why Your Desktop Marketing is Outdated
Discovery happens on mobile: 63% of product discoveries occur on smartphones (Think with Google, 2023). If you're not there, you're invisible.
Increasing Enrollment Q&A: Admissions and Marketing Must Work Together
Advance Education has first-hand experience working directly in schools to increase enrollment and has seen results with millennials and Gen Z. The world has changed. We asked Advance Education’s admission expert, Sarah Holmes, to provide some insights and tips.
Amplify Your Grant-Funded Initiatives
HOW CAN WE PARTNER TO ACHIEVE YOUR GOALS? [...]