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The New Rules for Marketing Skills-Based Education
Today's students want more than course catalogs – they want proof. Many prospects are working adults or parents and need to know that education can fit into their lives without breaking their budgets.
The Enrollment Shift You Can’t Afford to Ignore
The growth is real and measurable. Enrollment in certificate and vocational programs is rising while four-year institutions see declines. See all the data and learn how to turn it into high-performing campaigns.
Why Students Are Choosing Skills Over Status
Vocational and two-year programs aren't second-choice options. They're intentional, strategic moves toward financial stability and career readiness.
The Quiet Revolution in Higher Education
The traditional four-year degree is no longer the default path to success. With tuition costs up 180% in 40 years and many graduates facing stagnant wages, students are rethinking what education should deliver.