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As the world experiences a large scale shutdown as a result of the COVID-19 pandemic, college officials are left scratching their heads. How can colleges, who have traditionally relied on word-of-mouth and direct sales via campus tours, possibly expect to recruit students in a time like this?

Nearly 74% of American undergraduate college students are considered 'nontraditional', but what exactly does that mean?

Schools who actively court students and parents at an early stage have more success converting inquirers into enrolled students. The level of urgency should increase as students progress.