UNDERGRADUATE RECRUITING SOLUTIONS
You’re competing for the attention of prospective undergraduates in a crowded field of nearly 4,000 higher education institutions.
Without a customized marketing campaign, you risk fading into the background. You need an expert higher ed marketing agency that gets both you and your students.
Advance Education uses data-driven insights to craft thoughtful, bespoke enrollment marketing campaigns. These campaigns empower higher education institutions to meet their enrollment goals.
Whether you are a student athlete, math Olympian, or forensics competitor, you know success requires focus, vision, and hard work. We do the hard work so you can focus on your students while still attaining your enrollment goals.
Our strategies not only boost enrollment but also strengthen your relationship with prospective students.
SOCIAL MEDIA AND DIGITAL ADVERTISING CHANNELS
When considering their options for post-secondary education, social media is students’ top influence.
Besides social media, students rely on online searches, digital ads, and email marketing to inform their enrollment decisions.
We help you harness these digital channels for effective, thoughtful marketing campaigns that reach students on the platforms they spend their time.
SEGMENTED CAMPAIGNS
No two students or institutions are alike, making diversity your greatest strength.
We craft segmented campaigns to attract both traditional and non-traditional students from all walks of life. A one-size-fits-all approach to enrollment marketing just won’t cut it.
Our campaigns succeed because we take a thoughtful, adaptable approach to telling your story.
BLENDING STORYTELLING WITH DATA ANALYSIS
Good data leads to good decision-making. Our customized higher ed marketing campaigns are data-driven and crafted using cutting-edge tools.
While data can guide your marketing campaign, data alone doesn’t speak to the student experience.
By blending our thoughtful approach to storytelling with our rigorous approach to data analysis, we take advantage of the best strategies to fuel student acquisition for your institution.
STUDENT JOURNEYS
Along with social media and digital marketing channels, traditional students pay attention to in-person influences like school counselors and college fairs. Making meaningful connections with high school students is vital to meeting your enrollment goals, but with so many institutions competing for the same connections, you need a sophisticated marketing campaign.
Unlike non-traditional students — who may be adults with families and careers, lack a high school diploma, or hold a degree in another field — traditional students usually have their minds set on college. Your enrollment marketing for this group should focus on how you help your students succeed.
Do you have a stunning campus? A renowned faculty? A track record of highly successful alumni? Your marketing campaign needs to tell the story of what sets you apart from the other schools vying for their attention.
Note that traditional students are also heavily influenced by their parents, with over 70% of parents influencing where their student attends school.
What makes a student “non-traditional”? They may fall under one or more of the following criteria:
- Age: Often outside the 18-23 age bracket commonly associated with traditional students.
- Family and Career Status: May juggle family or career obligations alongside education. Unlike traditional students, they are less influenced by their parents.
- Education Pathway: Many non-traditional students take non-linear paths to undergraduate school. They may have dropped out of high school, may already have some college experience, or may even have another undergraduate degree.
- Financial Independence: Usually adults in the workforce, they are often financially independent.
Since non-traditional students are less likely to be in a high school setting, some of the strategies that are effective at attracting traditional students may fall flat.
Non-traditional students care about how an undergraduate degree will change their circumstances—whether it enables a career shift, fulfills a personal dream, or opens up new opportunities for them.
They are less likely to be already sold on the idea of an undergraduate degree itself. They might be military veterans, working adults, or individuals unsure of how the degree will improve their lives.
To adapt your marketing to non-traditional students, your campaign must focus on student success and how the undergraduate degree can benefit their lives.
TELLING YOUR STORY
An undergraduate degree from your institution can change your students’ lives. A well-crafted marketing campaign can address student objections through positive narratives. Advance Education creates campaigns that are customized to both your institution and your prospective students. Let us help you tell your unique story.
To explore how a campaign customized to your institution can boost your enrollment, contact us.
