Demystifying SEO for Higher Education Whitepaper
Students are increasingly turning to online resources to explore their higher education options.
Student recruitment has rapidly become more digitized – prospective students are spending less time on college tours and fairs and more time searching online for information on potential schools.
To stand out among thousands of colleges and universities, it’s essential to shift resources towards developing your online presence. Specifically, search engine optimization (SEO) is crucial for higher education institutions to ensure visibility and attract prospective students.
SEO might seem like a long-term investment, but by appearing in local searches for colleges and universities, you’ll see an increase in your university site’s traffic. Over time, these visits can turn into inquiries and enrollments.
Download
Demystifying SEO
FOR HIGHER EDUCATION
and learn how to boost your school’s online presence.
This guide explains how optimizing your website content and functionality will increase your online search visibility, ultimately resulting in increased student enrollment.
61%
of website traffic for higher education institutions comes from organic searches
40%
of website conversions are driven by SEO
23%
of prospective students are using mobile devices to conduct searches
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
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The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.
