As we approach 2025, the landscape of higher education is undergoing seismic changes, driven by evolving societal needs, technological advancements, and economic pressures.
To better understand the perspectives and preferences of those at the heart of this transformation, we conducted our 2nd Annual Parents and Students Post-Secondary Education Survey.
Through this survey, we uncovered the motivations driving the most targeted segments for education marketers: high school students and their parents. We also outline how all institutions – public and private four-year schools, community colleges, and vocational education programs – can work through or mitigate significant challenges impacting enrollment, including the Enrollment Cliff, rising education costs and ROI of post-secondary education, labor market demands and much more.
Don’t miss this valuable resource that will help inform and propel your education marketing strategies in the upcoming year!
Download
The 2nd Annual
Parent & Student Survey
FOR HIGHER EDUCATION
and learn how to better reach your most targeted enrollment segments: students and their parents.
This guide outlines the biggest current challenges of education marketers, and ideas showing how your enrollment strategy can overcome and thrive.
95%
of parents are using digital sources to research post-secondary options for their children
95%
of ALL teens use YouTube
2x
the number of parents are considering vocational schools than their children
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
