Streaming Video For Enrollment Marketing Whitepaper
YouTube, when strategically combined with Connected TV (CTV), affords an innovative media mix that effectively attracts a younger demographic, allowing them, to discover higher education opportunities.
YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report.
Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.