Community Colleges are a lot like a utility knife… they do so many things that many people are surprised to know about.

Because of this the marketing plan can be complicated. The approach for a traditional student will look much different than the campaigns targeting continuing education programs and specialty technical training.

Narrow and specific targeting creates campaign efficiency and allows smaller budgets to still be impactful at driving new students across all a community college’s offerings. Specific targeting of high schools or demographics well suited for technical programs paired with compelling social and video content will help future students see the value as well as the wide variety of career paths that start at a community college.