Our field includes a highly competitive target audience that includes a long (12 – 14 month) decision cycle. Traditional 4-year institutions mostly focus on effective branding as well as student and parent engagement. Basically, laying a foundation for effective and inspirational storytelling will allow prospective students to be comfortable with a college decision. Above all, they can begin to envision a successful future at your college.

Our marketing approach for this type of brand starts with foundational and targeted messaging to prospective students and their parents. Furthermore, the next layers are followed up by specifically targeted creative designed to showcase your best programs based on audiences interests.

Read more in our student survey whitepaper here.

Advance Higher Education Marketing Approach & Strategy focuses on building powerful campaigns with multiple layers of tactics, including online display, geo-fencing, social media (Facebook, Instagram, Snapchat, TikTok), and video advertising (YouTube, CTV,OTT), allow for a more holistic and effective approach to bringing future students to your website.